Marketing Executive
HG Group provides healthcare staffing solutions across the UK. We specialise in finding the best possible recruits for your vacancies, whatever your individual needs.
Our in-depth knowledge of the healthcare sector is rooted in the incredible experience of HG Group’s founders in the field. We are highly qualified and specialist healthcare professionals and we understand exactly the requirements of those looking to recruit healthcare staff. That is why we are committed to the quality-driven approach that underpins every aspect of our work.
About the role:
Our team is growing and we are looking for an experienced Marketing Executive to lead our marketing growth. We’re looking for someone who is tenacious, organised, and is looking for their next challenge. This is an exciting opportunity to roll your sleeves up and help scale a fast-growing company.
You will work closely xxxx and will be involved in all aspects of the full marketing mix to support our growth strategy.
A little bit about our London office, team, and culture: We love what we do here at HG Group, and this is because we are genuinely passionate about people. If you love what you do, you’re far more likely to be good at what you do too, and this is great news for our clients, as well as for us. Our true passion in an industry that can often offer up mixed feelings, is all about providing great service in a world where people deserve to have their expectations exceeded, not just met.
We are one of the fastest-growing healthcare teams and we have a huge market opportunity. Over the last 2.5 years, we have grown revenues and our client base massively. Now is the time to accelerate and we are looking for the next key member of the team to be part of our success. Our office is conveniently located we do enjoy celebrating the wins and the hard work together.
Responsibilities:
* Own the planning and execution of paid and organic campaigns across paid and organic channels
* Own sourcing, logistics, and planning for tradeshows/conferences and HG Group hosted events
* Manage and report on campaign progress per channel (what systems do you use?)
* Manage and prioritise marketing requests across teams
* Provide day to day assistance for sales team with sales enablement tools and prioritise support request
* Create content, including videos, case studies, and blogs to create brand awareness
* Create and own email nurturing programs for the candidate database
* Create social media strategy to promote shareable content across channels (Twitter, Facebook, and LinkedIn) to enhance audience engagement
Requirements
* Proven experience as a marketing assistant minimum 2 years within B2B desirable
* Experience with Google Analytics goal conversions, UTM parameters
* Proven track record of owning campaign spend and optimising return on ad spend. Comfortable owning a pipeline target for your campaign channels.
* Strong verbal and written communication skills are a must, as well as the ability to work effectively across internal and external organizations.
* Good understanding of office management and marketing principles
* Demonstrable ability to multi-task and adhere to deadlines
* Extremely well-organised and proactive
* Excellent knowledge of Google Suite (Google Slides, Google Sheets) Marketo/Salesforce/Jira experience desirable)
* Good communication and people skills with a can-do attitude
* Start-up experience is highly desired
* Degree in marketing/business field is desirable
