Marketing
Marketing Graduate Jobs & Graduate Marketing Schemes.
Here’s the latest Marketing Graduate Jobs. In this section we take an indepth look into Marketing Graduate Schemes & Marketing Graduate Jobs. We'll discuss Marketing, Advertising & PR Graduate Jobs in London and UK wide. The salaries, training and rewards for marketing graduate programs.
What is Marketing?
Marketing is the management process to communicate a product, service or brand to customers, for the purpose of promotion or sale. Marketers often refer to the 4 p’s of marketing; price, product, promotion, and place.
What is PR?
PR also known as Public Relations is the communication between companies or individuals and the public. The PR team will look after reputation and hope to inform and influence the public.
Large Graduate Marketing Employers
Pretty much every company will have a marketing department. Most major companies will also run Marketing Graduate Schemes, If you are looking to work specifically for a marketing agency then some big global companies include SapientNitro, DigitasLBi, iProspect, Saatchi & Saathci and Wunderman.
Job titles for Marketing Graduate Jobs.
There are a lot of different job titles in marketing. Being the marketing sector, they can get very creative!
There are so many forms of advertising and marketing channels. There's Direct Marketing, Public Relations, TV & Radio Marketing. Online marketing alone can be split into several groups including SEO, PPC, Affiliate, Social Media and Email Marketing.
Here are some of the standard career paths that fall into many types of marketing.
- - Advertising Account Executive.
- - Advertising Account Manager.
- - Advertising Account Planner.
- - Advertising Copywriter.
- - Marketing Account Manager.
- - Marketing Assistant.
- - Marketing Executive.
- - Market Researcher.
- - Market Research Executive.
- - Media Buyer.
- - Media Planner.
- - Product Promoters.
- - Promotions Assistants.
- - Public affairs consultant.
- - Public Relations Account Executive.
- - Public Relations Officer.
Duties in Marketing Graduate Jobs.
Again duties vary hugely depending upon the job role. If you work in a marketing role you will work as apart of a team to:
- - Organise market research.
- - Create & manage delivery of marketing campaigns.
- - Develop Key Performance Indicators (KPIs).
- - Report and analyse campaigns.
- - Work to a budget.
- - Forecast future sales.
- - Communicate & present strategies, forecasts and analytics.
Where are the marketing graduate jobs and schemes located?
Marketing Graduate Jobs are located across the UK and the World. As common to many sectors, London is a real hub. Many of the largest Marketing Agencies have Head Offices in London. As are many major companies' marketing departments based there. However, there are employers in every city and town which will have a marketing team. You’ll also find smaller/medium size agencies in every city and most towns.
Requirements for Marketing Graduate Schemes & Marketing Graduate Jobs.
With so many varied roles on Marketing Graduate Schemes & Marketing Graduate Jobs, requirements do vary. For the most popular Marketing Graduate Schemes a 2:1 will often be the minimum. However many 2:2 graduates and even 3rd graduates can still get on schemes. Especially if the marketing role is more sales focussed.
Other useful skills to qualify for Marketing Graduate Schemes:
Analytical
- . it's likely there will be reporting and analysis.
Creative
- . Drawing up imaginative marketing campaigns.
Team Player
- . Marketing campaigns and strategies typically require working with others.
Ability to work under pressure
- . As with many jobs, deadlines can be tight and come up at short notice.
IT skills
- . You will need to compile, analyse and present market data effectively using software. Typically using Excel & Powerpoint.
As well as these, any experience will stand you in a good position.
What are the salaries of Marketing Graduate Schemes & Jobs?
Several reports and The Association of Graduate Recruiters (AGR) suggests that the average starting salary for marketing roles is £22,000. However this can fluctuate depending upon the location and company sector.
At Graduate Links we have found that graduate marketing starting salaries generally range between £17,000 and £25,000.
What are the Rewards & Benefits of Marketing Graduate Schemes & Jobs?
Benefits vary from company to company. Standard benefits for medium/large companies apply. These include 20 - 25 annual days leave, pension schemes and contributions, staff discounts. etc.
Working hours are usually 9 to 17:30. However it is common to occasionally have to go beyond this for client meetings and events. Overtime may also be required just before new product/campaign launches.
There are often opportunities for UK and global travel.
Networking plays a big part in the marketing industry and this often involves relaxed socialising.
What Qualifications do Graduate marketing schemes work towards?
Below we have collated a list with links to various professional marketing bodies and qualifications.
CIM - Chartered Institute of Marketing.
IDM - The Institute of Direct and Digital Marketing.
IPA - Institute of Practitioners in Advertising.
CIPR - Chartered Institute of Public Relations.
Websites with More Information on Graduate Career Paths.
Advertising Association.
